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A B2B SaaS Company · SaaS
A SaaS company shipped embedded analytics to 12,000 end-users in a month
A B2B SaaS company replaced a costly homegrown chart library with D23's embedded Superset SDK, cutting BI infrastructure cost by 55% and launching customer-facing dashboards in four weeks.
55%
lower BI infrastructure cost
12k
embedded end-users served
4 wks
from contract to production
The challenge
The company was maintaining a bespoke charting layer built on top of a third-party BI tool that charged per seat. As the customer base grew past 10,000 users the licensing bill became untenable, and the engineering team was spending two sprints a month keeping the integration alive instead of building product.
How D23 helped
- Replaced the third-party BI tool with D23 managed Superset — no Kubernetes cluster to manage.
- Integrated the D23 embedded SDK in the product so customers see dashboards inside the app with no Superset branding.
- Configured row-level security per tenant so each customer sees only its own data, enforced at the database layer.
- Enabled AI text-to-SQL so power users can ask questions in plain English without waiting for the data team.
- Set up a dbt semantic layer connection so all metrics stay consistent with the company's existing definitions.
“We went from dreading every renewal conversation with our old BI vendor to actually enjoying telling customers about our analytics. D23 made embedded analytics something we can be proud of.”