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Self-Serve BI

Every team explores data without waiting for IT

No SQL. No tickets. No waiting.

40+
Chart types
8.4k
Queries / day
94%
Self-served
0
Tickets filed
01
No-code chart builder
01

No-code chart builder

Superset's Explore view lets non-technical users build any of 40+ chart types by selecting dimensions and metrics from a dropdown.

  • 40+ chart types: bar, line, scatter, funnel, heatmap, treemap, and more
  • Drag-and-drop dimensions and metrics — no SQL required
  • Preview updates instantly as you configure
02
Certified datasets
02

Certified datasets

Your data team publishes curated, documented datasets. Users see only trusted, governed data with clear column descriptions.

  • Dataset certification badge signals quality to end users
  • Column descriptions in plain English, visible in the UI
  • Row-level security applied automatically per user
03
Dashboard collaboration
03

Dashboard collaboration

Teams share dashboards with filters, comments, and scheduled email delivery — all without leaving Superset.

  • Shared dashboards with team-level access control
  • Scheduled PDF/image delivery to email or Slack
  • Native filter components for interactive exploration

Works with your warehouse and your cloud

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bigquery
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How self-serve bi works

  1. 1

    Data team certifies datasets

    Analysts publish curated, documented datasets in Superset. Each column has a plain-English label and a description.

  2. 2

    Teams explore in no-code builder

    Any user drags dimensions and metrics into Explore, applies filters, and previews a chart — no SQL needed.

  3. 3

    Publish to team dashboards

    One click adds the chart to a shared dashboard. The team sees live data the next time they open it.

  4. 4

    Drill down without a ticket

    Users click a bar to drill into the underlying rows, pivot by a new dimension, or export to CSV — self-sufficiently.

See it in context

The marketing report

Before

Marketing needs a weekly channel-attribution report. They file a ticket, wait three days, and get a static CSV that's already outdated.

With D23

Marketing opens the certified "Marketing Performance" dataset, builds their own chart in 10 minutes, and pins it to a live dashboard.

The end-of-quarter scramble

Before

Finance needs ten dashboard variations for the board pack. The data team works weekends to produce them.

With D23

Finance uses the certified P&L dataset to self-serve every variation. The data team reviews, not builds.

What teams use it for

Finance & operations

P&L analysis, budget vs actuals, headcount reporting — built and owned by the finance team, not the data team.

Marketing analytics

Campaign attribution, funnel analysis, and cohort charts built by marketers in the no-code explorer.

Product & growth

Retention curves, feature adoption, and A/B results explored and shared by PMs without SQL knowledge.

The evidence · 2025-26

The numbers behind modern BI

You don't have to take our word for it. Here's what analysts and data teams are reporting right now.

Likely ROI

Most teams cut their BI cost by half and ship dashboards in days, not quarters.

D23 estimate, based on typical data-team workloads: hours saved on Superset ops, faster dashboard delivery, and self-serve analytics that no longer requires a dedicated analyst for every question. Your mileage depends on warehouse size and how many teams need access to data.

Typical BI cost reduction~50%
Dashboard delivery timeDays, not quarters
Uptime SLA99.9%
Real-world proof · 2024

It already works at this scale

Not a demo. A team in the same kind of work, with results they published.

Nielsen logo

Nielsen

Financial Services · analytics

Reported 2024

Nielsen migrated its enterprise BI stack to Apache Superset, reducing per-seat BI licensing costs by more than 60% and enabling its data teams to ship new dashboards in days instead of weeks.

60%+

BI licensing cost reduction

days

to ship a new dashboard

1 platform

replacing multiple BI tools

Nielsen · Reported 2024

The strongest results come from teams with a connected warehouse, defined metrics, and dashboards their stakeholders actually use. That is exactly what D23 delivers.

40+

chart types in the no-code explorer

Teams answer their own questions in minutes. Your data team does real analysis.

Try D23 for Free

Turn every team into a data team.

Get managed Apache Superset, the dashboards your business needs, and AI on top, without hiring a data team.

Get Started

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Get up and running in minutes.

For Enterprises

Need a custom solution?
Reach out for consultation.