White-label dashboards inside your product
Your brand. Your data. Invisible infrastructure.
Guest token auth
Short-lived, scoped tokens mean each embedded session is tied to exactly one user and one tenant — no shared sessions, no data leaks.
- Tokens expire in minutes — no persistent sessions to revoke
- Scoped to a specific tenant and dashboard at issuance
- Your backend stays in control of who gets access
Row-level security
RLS rules are enforced at the database query level, not the UI — so even a direct API call returns only the permitted rows.
- Filter rules applied at SQL execution, not the display layer
- Supports complex rules: user attributes, org hierarchy, date ranges
- One rule definition covers all charts on all dashboards
Full CSS theming
Override Superset's entire visual system with CSS variables. Match your design system exactly — no hacks, no !important sprawl.
- Theme via CSS variables — colors, fonts, radius, shadows
- Light and dark mode support
- No Superset branding required — completely white-label
Works with your warehouse and your cloud
How embedded analytics works
- 1
Define your tenant model
Tell D23 which column or filter identifies a tenant. We configure row-level security once and it applies everywhere.
- 2
Issue a guest token
Your backend calls the D23 API with the user's tenant ID and gets back a short-lived, scoped token.
- 3
Render the dashboard
Pass the token to the Superset Embedded SDK or an iframe. The dashboard loads pre-filtered to that tenant's data.
- 4
Theme to your brand
Override every CSS variable — colors, fonts, border-radius — so the dashboard looks like it was built in-house.
See it in context
SaaS customer portal
Before
Customers ask for usage reports by email. Your team exports CSVs manually and customers can't slice the data themselves.
With D23
Customers open a Reports tab in your portal and see their own live dashboards — filterable, downloadable, and always up to date.
Multi-tenant data isolation
Before
Sharing a single dashboard URL risks one customer seeing another's data if a filter is misconfigured.
With D23
Row-level security enforced at the database level means a misapplied filter returns zero rows, never another tenant's data.
What teams use it for
SaaS embedded reporting
Add a Reports or Analytics tab to your product in days, with per-tenant data isolation out of the box.
Customer-facing portals
Let customers explore their own data with 40+ chart types and SQL Lab, branded to your product.
Internal data products
Embed operational dashboards inside internal tools — Notion, Salesforce, your intranet — without a separate login.
The numbers behind modern BI
You don't have to take our word for it. Here's what analysts and data teams are reporting right now.
83%
of analytics leaders say embedded analytics directly in their product increases customer retention.
$0
lock-in cost with open-source Apache Superset at the core — your data model and dashboards are always yours.
$8.7B
global BI and analytics market revenue in 2025, growing to $14.9B by 2030 as self-serve BI adoption accelerates.
Most teams cut their BI cost by half and ship dashboards in days, not quarters.
D23 estimate, based on typical data-team workloads: hours saved on Superset ops, faster dashboard delivery, and self-serve analytics that no longer requires a dedicated analyst for every question. Your mileage depends on warehouse size and how many teams need access to data.
It already works at this scale
Not a demo. A team in the same kind of work, with results they published.
Airbnb
Tech · self-serve analytics
Airbnb open-sourced Apache Superset after building it internally to replace Tableau for tens of thousands of employees. Self-serve analytics reduced the backlog of analyst requests by over 50% within the first year of rollout.
50%+
fewer analyst backlog requests
30k+
employees on self-serve BI
open-source
Superset originated at Airbnb
The strongest results come from teams with a connected warehouse, defined metrics, and dashboards their stakeholders actually use. That is exactly what D23 delivers.
Days
to launch embedded analytics in your product
Ship a full analytics layer to your customers in days — without building it from scratch.
Explore more of D23
Managed Apache Superset
Zero-downtime upgrades. No infra tickets. Just dashboards.
AI analytics
Natural language to insight in seconds.
Self-serve BI
No SQL. No tickets. No waiting.
Security & governance
SSO, row-level security, and audit logs — ready on day one.
Semantic layer
One source of truth for every number in the business.
Turn every team into a data team.
Get managed Apache Superset, the dashboards your business needs, and AI on top, without hiring a data team.